Through our hybrid approach, we maximize your results by leveraging the interdisciplinary relationships between marketing, public relations, and sales. We help make your company’s efforts in each of these areas symbiotic and mutually reinforcing. After all, your marketing, PR, and sales are either having a positive, supportive impact on each other or a negative, undermining influence. For example, if you have an effective website that is providing 10 qualified leads to your sales team per month, but your sales reps do not follow-up and work through a documented sales process, then you probably aren’t closing as many sales as you could be.. In other instances, your Marketing materials may not be exploiting all the valuable intelligence that your sales force has gathered. Or maybe your Public Relations team and Sales teams are working from different playbooks, thereby creating confusion about your brand. At Grade A, we identify opportunities to harmonize your marketing, sales, and public relations efforts so you can get the most out of each.
“Grade A helped us build our pipeline, form strategic partnerships and gain exposure in the community, the media and online, ultimately helping us increase revenue by 29% in the first year and 35% in the second.”
“Delivers on its promise for a 'fresh' approach to marketing. The suggested adjustments to our message and recommended tools immediately boosted our business and continue to increase sales.”
“Excellent at taking raw information and translating it into a marketing position that resonates with prospects.”
“After 3 hours with Grade A, my marketing team was more productive the following month than they had been the entire previous year.”
There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.Read More
The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessingRead More