There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.
The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessing
Trying to find an attention-grabbing image to pair with your blog article or social media post?
We live in a visually driven, digital world. But unfortunately, many of the most powerful images are proprietary and costly. Original photography and graphic design is tops, but here are sites you can use to find the next best thing.
My husband was recently in Singapore on business and the Public Service Announcements caught his attention, so he snapped this photo.
He texted it to me with the note, “You don’t see PSAs like this in the US. Ours usually say something along the lines of, ‘Please don’t stab each other.’”
I used to work for an environmental organization whose update email was lacking. It was far too long, the subject line was always boring (“April 2013 Email Update” is a file name, not a subject line!), and there weren’t enough pictures. On the back end, the distribution list wasn’t segmented at all, meaning every person – donors, policy wonks, board members – got the exact same email at the exact same time. These subscribers don’t have the same reason for reading, so not segmenting the list was a missed engagement opportunity. Read More
Recently, I was chatting with a friend who was very frustrated with service she had received. As I was listening to her rant (she was pretty upset), it reminded me that a company’s best marketing is running a good business. A good business provides good customer service. Here’s the opposite…
When should I spend? In a world of unlimited resources, you’d probably market you company on full throttle 24/7. But we’re not in that world, and often budgets need to be made months in advance. So how can you determine when you should invest more in marketing? The percent of your annual budget you spend on marketing should be determined by business development, not your bottom line — meaning that when times get tough, it’s not the time to cut. So without wanting to be on full speed year-around, when is the time to push a campaign?
So much of today’s television, advertising, and popular celebrities have embraced the homosexual community. There’s Glee, The New Normal, and Modern Family, just to name a few. There’s Neil Patrick Harris, Melissa Gilbert, Anderson Cooper, among many, many others, whom have stood proud of their orientation, as the rest of the general population claps (or jeers) in support (or not, but that’s not my point). There are so many advertisers now hopping on to the LGBTQ bandwagon. Some successfully, and some…not so much.