There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily.  The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.

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The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?

#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize

#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.

#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessing

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Working with reporters can be scary, so we’ve put together a few rules to keep you on track.

#1 DON’T send a journalist several ideas at once. Options are fantastic, but think about the last time your colleague told you to pick the restaurant when you were already walking out for lunch. If instead your colleague asks, “How about x place?” You’d probably have had a stronger opinion and been more likely to jump at the suggestion or offer a counter-solution. Stories are the same way.

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Trying to find an attention-grabbing image to pair with your blog article or social media post?

We live in a visually driven, digital world. But unfortunately, many of the most powerful images are proprietary and costly. Original photography and graphic design is tops, but here are sites you can use to find the next best thing.

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This video will make you cry harder than ever before… and then laugh.

48 life-altering hacks that you can learn in 10 minutes.

The most beautiful photo you’ll ever see of goblins.

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My husband was recently in Singapore on business and the Public Service Announcements caught his attention, so he snapped this photo.

He texted it to me with the note, “You don’t see PSAs like this in the US. Ours usually say something along the lines of, ‘Please don’t stab each other.’”

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Remember when Michael Jordan could sell just about anything and everyone would buy it just because he said so? He could sell underwear, shoes, cologne, and even Coke. If you didn’t use those products before, you would give them a chance, just because he said so, right?

Move forward to present day, and modern man. They’re texting, they’re tweeting, they’re on Facebook and they’re talking about what they like, don’t like, and what they think you should have.  They determine where fashion goes, where society goes, heck, even where votes go. It’s hard to imagine someone with that much time on their hand being a valuable asset to your company, right?

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This article was originally published in Executive Travel Magazine with the slightly more optimistic title Sales Team Management Secrets:

The success of a sales team is inextricably linked with the team’s management strategies. Sales managers tend to be vocal in reference to the underperformance of their sales teams, but they don’t always reflect on their own contribution to their team’s shortcomings. As a manager, you have the power to influence your team’s performance through compensation, tools and practices, and the team’s success or failure ultimately is your responsibility. If you are managing a struggling sales team, check to see if the odor originates from you.

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Here are seven tips networking tips in order of appearance, not necessarily importance:

1)     Resist the urge to arrive late. IF you are anxious, showing up on time will prove more calming. You can grab a drink, get adjusted, and you won’t walk into an overwhelming crowd and/or be bombarded right when you walk in.

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Find me the business that says client relations is a waste of time, and I’ll find you a business that no longer exists. Client relations are a huge lifeline for all businesses, and it is high on the list of responsibilities for sales and account representatives.

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What our clients are saying

“Grade A helped us build our pipeline, form strategic partnerships and gain exposure in the community, the media and online, ultimately helping us increase revenue by 29% in the first year and 35% in the second.”

Construction Bonds, Inc.

“Delivers on its promise for a 'fresh' approach to marketing. The suggested adjustments to our message and recommended tools immediately boosted our business and continue to increase sales.”

Capitol Shine

“Excellent at taking raw information and translating it into a marketing position that resonates with prospects.”

C3 Integrated Solutions

“After 3 hours with Grade A, my marketing team was more productive the following month than they had been the entire previous year.”

Turner Construction Company

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Recent Articles

The 4 Best Apps to Help You Keep Your Sh*t Together

There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily.  The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.

Read More

19 Tweetable Rebranding Mistakes

The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?

#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize

#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.

#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessing

Read More

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