Isn’t business development the same as sales? Short answer: No. Business Development (BD) goes beyond sales process, and it’s really all about relationships. The most common questions: What events should I go to? What groups should I join? Like most things, your BD plan should focus on quality not quantity. Though networking can be a main avenue fueling business development, you will need to go far beyond that. You might want to consider BD potential when joining the Board for a Nonprofit, and you definitely want to consider it when selecting strategic partners. The most productive business development efforts are the supremely targeted ones so you want to spend your time, money and energy in the ways that will successfully develop business. We help you hit the mark with your BD efforts.
Take a look at our articles for more on business development.
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There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.Read More
The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessingRead More