What is your company’s communication culture? How do your employees talk about your organization when they are out in public or with their friends and family? Does your company fulfill its brand promise? Do you have brand and message consistency in your communications with employees, investors, the community, and other stakeholders? All businesses must market from the inside out. You have the power to turn your employees into raving evangelists, and you ought to use it! Grade A helps you promote a consistent message among these different groups while also recognizing each group’s unique position, goals, and desires.
Delve into our articles for more on communications.
“Grade A helped us build our pipeline, form strategic partnerships and gain exposure in the community, the media and online, ultimately helping us increase revenue by 29% in the first year and 35% in the second.”
“Delivers on its promise for a 'fresh' approach to marketing. The suggested adjustments to our message and recommended tools immediately boosted our business and continue to increase sales.”
“Excellent at taking raw information and translating it into a marketing position that resonates with prospects.”
“After 3 hours with Grade A, my marketing team was more productive the following month than they had been the entire previous year.”
There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.Read More
The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessingRead More