We have all been annoyed by marketing emails, but it’s still a powerful way to stay top of mind and communicate with your audience. The good emails (we hope you like ours!) provide valuable information benefitting its recipients. Of course there’s always a sell (Come to my event! Buy my product! Subscribe to my service! Pay attention to me!), but your audience will be more likely to “buy” if you acknowledge and address their needs. They might even start to look forward to your creative and informative emails. Grade A can help you promote your business while providing value to your audience through e-newsletters, announcements, and other e-campaigns.
Peruse our articles for more on email marketing.
“Grade A helped us build our pipeline, form strategic partnerships and gain exposure in the community, the media and online, ultimately helping us increase revenue by 29% in the first year and 35% in the second.”
“Delivers on its promise for a 'fresh' approach to marketing. The suggested adjustments to our message and recommended tools immediately boosted our business and continue to increase sales.”
“Excellent at taking raw information and translating it into a marketing position that resonates with prospects.”
“After 3 hours with Grade A, my marketing team was more productive the following month than they had been the entire previous year.”
There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.
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The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessing
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