It’s undeniably true that running a GREAT business is your best marketing. That’s why many companies can enjoy success for years without any traditional marketing initiatives. But eventually, every business grows to a point where it can benefit from professional marketing assistance. Maybe you’re launching something new or planning an event? (Read our article on When to Spend on Marketing). No matter why you come to us, we’ll always start with some similar questions: What are your goals? Who are you targeting? Sure the questions sound simple, however, coming up with honest answers is anything but. Those answers form the foundation on which you make decisions and build strategy. And if you’re working from a shaky foundation, it’s hard to build! We can help you work through these foundational questions so that your business plans are rock solid. Here’s the first step.
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“Grade A helped us build our pipeline, form strategic partnerships and gain exposure in the community, the media and online, ultimately helping us increase revenue by 29% in the first year and 35% in the second.”
“Delivers on its promise for a 'fresh' approach to marketing. The suggested adjustments to our message and recommended tools immediately boosted our business and continue to increase sales.”
“Excellent at taking raw information and translating it into a marketing position that resonates with prospects.”
“After 3 hours with Grade A, my marketing team was more productive the following month than they had been the entire previous year.”
There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.Read More
The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessingRead More