Every company needs a website, but not all websites are created equally, nor should they be. On the most basic level (and every level above that), a website should be presentable and convey a clear message of your offering and its benefits. The requirements for an organization’s website depends on many factors. The biggest question – On a scale of 1 through 10 (highest) – What is your desire to attract and convert new clients through the web. There are lots of other considerations: Will you need to regularly update content? Do you require customer logins? Does your site need to support e-commerce ? Grade A works with tons of talented web developers and designers and selects the best to fit your budget, style and project needs.
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“Grade A helped us build our pipeline, form strategic partnerships and gain exposure in the community, the media and online, ultimately helping us increase revenue by 29% in the first year and 35% in the second.”
“Delivers on its promise for a 'fresh' approach to marketing. The suggested adjustments to our message and recommended tools immediately boosted our business and continue to increase sales.”
“Excellent at taking raw information and translating it into a marketing position that resonates with prospects.”
“After 3 hours with Grade A, my marketing team was more productive the following month than they had been the entire previous year.”
There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.Read More
The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessingRead More