The Hybrid Shop – Copy Writing, Messaging and Marketing Collateral
Challenge: Automotive company needed 4-week turnaround on marketing materials for a conference with a brand in the development stage.
Solution: Because the conference was geared toward potential dealer partners, we created atrractive and persuaive take-aways for that audience. Grade A was responsible for the strategy, layout, content, messaging, design and print management of the materials. This client has 3 designated audiences, so some of the collateral speaks specifically to the audience present at the conference and while other collateral pieces are more general and can be useful in sales or media packages for other audiences.
Results: Collateral folder with 6 marketing cut sheets (name). We had the main brochure translated into French, German, Spanish and Japanese for a second conference one month later.