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Singapore PSA1

My husband was recently in Singapore on business and the Public Service Announcements caught his attention, so he snapped this photo.

He texted it to me with the note, “You don’t see PSAs like this in the US. Ours usually say something along the lines of, ‘Please don’t stab each other.’”

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What is the difference between advertising and public relations?  To keep it simple:

Advertising is about telling your own story, PR is about getting others excited enough to tell that story for you.

In economic terms, advertising is paid and PR is free, though don’t be fooled into thinking one is cheaper than the other. However the most important distinction between the two is really validation and control. PR pros pitch a story to members of the press in hopes to have it told in a positive, public way. The upside of this is third party endorsement – readers trust an independent reporter far more than an advertisement they see on the street.

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NoButts

So much of today’s television, advertising, and popular celebrities have embraced the homosexual community. There’s Glee, The New Normal, and Modern Family, just to name a few. There’s Neil Patrick Harris, Melissa Gilbert, Anderson Cooper, among many, many others, whom have stood proud of their orientation, as the rest of the general population claps (or jeers) in support (or not, but that’s not my point). There are so many advertisers now hopping on to the LGBTQ bandwagon. Some successfully, and some…not so much.

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