The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?
#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize
#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.
#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessing
Trying to find an attention-grabbing image to pair with your blog article or social media post?
We live in a visually driven, digital world. But unfortunately, many of the most powerful images are proprietary and costly. Original photography and graphic design is tops, but here are sites you can use to find the next best thing.