The following are common pitfalls of company decision makers going through an organizational rebrand. Are you an offender?

#1 – Clinging to history. What was true then may not be true now. Look to expand, reposition & revitalize

#2 – Thinking the brand is the logo. A brand is perception, experience, quality, look, feel, communications, etc.

#3 – Navigating without a plan. Consider goals, target markets, budget/resources, stakeholders & metrics for assessing

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Everyone talks about what you should do to make the most of this network or that app. Today, I’m going to let you know what not to do on LinkedIn along with some practical tips. Read More

Hurricane Sandy ripped through the East Coast and caused an immense amount of damage. Many lives were lost, many homes were decimated, and thousands of lives were forever changed. There were people without power for nearly a month, miles of people waiting in line for gas, and the hope of all has slowly dwindled. We here in Virginia were not left unscathed. Many were without power for at least a day, and on a cold night with babies or children, it can feel like forever.

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So much of today’s television, advertising, and popular celebrities have embraced the homosexual community. There’s Glee, The New Normal, and Modern Family, just to name a few. There’s Neil Patrick Harris, Melissa Gilbert, Anderson Cooper, among many, many others, whom have stood proud of their orientation, as the rest of the general population claps (or jeers) in support (or not, but that’s not my point). There are so many advertisers now hopping on to the LGBTQ bandwagon. Some successfully, and some…not so much.

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