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There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily.  The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.

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Stockphoto

Trying to find an attention-grabbing image to pair with your blog article or social media post?

We live in a visually driven, digital world. But unfortunately, many of the most powerful images are proprietary and costly. Original photography and graphic design is tops, but here are sites you can use to find the next best thing.

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4581568479_e4a17e2c2f

This video will make you cry harder than ever before… and then laugh.

48 life-altering hacks that you can learn in 10 minutes.

The most beautiful photo you’ll ever see of goblins.

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brandambassador

Remember when Michael Jordan could sell just about anything and everyone would buy it just because he said so? He could sell underwear, shoes, cologne, and even Coke. If you didn’t use those products before, you would give them a chance, just because he said so, right?

Move forward to present day, and modern man. They’re texting, they’re tweeting, they’re on Facebook and they’re talking about what they like, don’t like, and what they think you should have.  They determine where fashion goes, where society goes, heck, even where votes go. It’s hard to imagine someone with that much time on their hand being a valuable asset to your company, right?

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iStock_000012716675_ExtraSmall

So you have a great marketing campaign. You have a flashy website. You have a forward thinking brand and a way to shine as the beacon in your field. So, why aren’t you making more money?

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Have you ever seen the greatest movie Lindsay Lohan has ever made-Mean Girls? This was one of Tina Fey’s first screenplays, and probably the most accurate description of teenage culture. Unfortunately, the same delicate dance can also be applied to business culture and marketing. There are opposing sides (competition), cliques (fields/industries), the outsiders (new brands, not so great brands), and the popular group (the popular name brands). Read More

You’ve just hit “publish” to send your baby out into the world (wide web). Your blog article is snappy, informative, and drips with pure, creative genius. You even selected an eye-catching graphic to give your readers a little something extra when they sit down to read your post.

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Recently, I was chatting with a friend who was very frustrated with service she had received. As I was listening to her rant (she was pretty upset), it reminded me that a company’s best marketing is running a good business. A good business provides good customer service.  Here’s the opposite…

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Print

Sixty-one percent of small businesses say they don’t see the ROI on social media, yet nearly half continue to spend more time on it. Why? Because it’s what you’re supposed to do – right? Not exactly. Giving you both control and third party validation, social media can be a phenomenal tool, but only when you make it work for your business.   Read More

When should I spend?  In a world of unlimited resources, you’d probably market you company on full throttle 24/7. But we’re not in that world, and often budgets need to be made months in advance. So how can you determine when you should invest more in marketing? The percent of your annual budget you spend on marketing should be determined by business development, not your bottom line — meaning that when times get tough, it’s not the time to cut. So without wanting to be on full speed year-around, when is the time to push a campaign?

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