There is no shortage of marketing software out there, and they all claim to help you promote, showcase, find and share more quickly and easily. The options are overwhelming so I am going to narrow and provide you with some mobile applications (all with free versions) that will make your life easier. My picks will help you work on the go and increase productivity via a smooth user-interface.
Trying to find an attention-grabbing image to pair with your blog article or social media post?
We live in a visually driven, digital world. But unfortunately, many of the most powerful images are proprietary and costly. Original photography and graphic design is tops, but here are sites you can use to find the next best thing.
Remember when Michael Jordan could sell just about anything and everyone would buy it just because he said so? He could sell underwear, shoes, cologne, and even Coke. If you didn’t use those products before, you would give them a chance, just because he said so, right?
Move forward to present day, and modern man. They’re texting, they’re tweeting, they’re on Facebook and they’re talking about what they like, don’t like, and what they think you should have. They determine where fashion goes, where society goes, heck, even where votes go. It’s hard to imagine someone with that much time on their hand being a valuable asset to your company, right?
When should I spend? In a world of unlimited resources, you’d probably market you company on full throttle 24/7. But we’re not in that world, and often budgets need to be made months in advance. So how can you determine when you should invest more in marketing? The percent of your annual budget you spend on marketing should be determined by business development, not your bottom line — meaning that when times get tough, it’s not the time to cut. So without wanting to be on full speed year-around, when is the time to push a campaign?
So much of today’s television, advertising, and popular celebrities have embraced the homosexual community. There’s Glee, The New Normal, and Modern Family, just to name a few. There’s Neil Patrick Harris, Melissa Gilbert, Anderson Cooper, among many, many others, whom have stood proud of their orientation, as the rest of the general population claps (or jeers) in support (or not, but that’s not my point). There are so many advertisers now hopping on to the LGBTQ bandwagon. Some successfully, and some…not so much.
Have you ever seen the greatest movie Lindsay Lohan has ever made-Mean Girls? This was one of Tina Fey’s first screenplays, and probably the most accurate description of teenage culture. Unfortunately, the same delicate dance can also be applied to business culture and marketing. There are opposing sides (competition), cliques (fields/industries), the outsiders (new brands, not so great brands), and the popular group (the popular name brands). Read More
You’ve just hit “publish” to send your baby out into the world (wide web). Your blog article is snappy, informative, and drips with pure, creative genius. You even selected an eye-catching graphic to give your readers a little something extra when they sit down to read your post.
Sixty-one percent of small businesses say they don’t see the ROI on social media, yet nearly half continue to spend more time on it. Why? Because it’s what you’re supposed to do – right? Not exactly. Giving you both control and third party validation, social media can be a phenomenal tool, but only when you make it work for your business. Read More