Working with reporters can be scary, so we’ve put together a few rules to keep you on track.
#1 DON’T send a journalist several ideas at once. Options are fantastic, but think about the last time your colleague told you to pick the restaurant when you were already walking out for lunch. If instead your colleague asks, “How about x place?” You’d probably have had a stronger opinion and been more likely to jump at the suggestion or offer a counter-solution. Stories are the same way.