Turn Your Employees into Brand Ambassadors

November 22, 2013

Remember when Michael Jordan could sell just about anything and everyone would buy it just because he said so? He could sell underwear, shoes, cologne, and even Coke. If you didn’t use those products before, you would give them a chance, just because he said so, right?

Move forward to present day, and modern man. They’re texting, they’re tweeting, they’re on Facebook and they’re talking about what they like, don’t like, and what they think you should have.  They determine where fashion goes, where society goes, heck, even where votes go. It’s hard to imagine someone with that much time on their hand being a valuable asset to your company, right?

Now, I know what you’re thinking, what on earth do these two have in common? Well, if you put the two together, you have there the most powerful tool in brand success: a Brand Ambassador!

A brand ambassador is, in short, an endorser of your company, your services, and your products. Most of us aren’t in a position to enlist celebrities, but you can set the foundation to empower your workforce to become your business development street team.

What makes a good brand ambassador?

Your best ambassadors have a positive attitude, good communication skills and company loyalty. These are people who feel comfortable schmoozing in public and sharing on social media.

  • If you’ve found your ‘dream team,’ set some structure and guidelines. Train them on what to say and what not to say.
  • To help them stay on course, offer incentives and rewards; set responsibilities and goals, to keep them focused on making your brand a success.
  • Trust your ambassadors to carry your brand, but don’t give them too long of a leash. Track their interactions and business relationships.

What business wouldn’t benefit from vocal public advocates? Giving your audience a human touch and your employees an incentive to help your company grow is a win-win situation.

*Like the concept, but aren’t sure how to materialize it? Contact us for a personalized consultation start a “Feet on the Street” program.

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